About

What began as nothing more than the founders’ vision, the company started from very humble beginnings in 1980.

About Us

Our Story

Phoenix Tube is one of the world’s leaders in stainless steel long products, with focus on ornamental and structural tubing, as well as processed flat bar. With a manufacturing facility of over 200,000 square feet located on 15 acres in Bethlehem, PA, the company is one of the largest in North America.

What began as nothing more than the founders’ vision, the company started from very humble beginnings in 1980. Forty plus years later, the company has over 25 production lines, as well as a full line of slitting and finishing capabilities. An everyday commitment to uncompromising quality and superior customer service has enabled them to build a loyal customer base. The growth has been further fueled by continued and heavy investment in state-of-the-art equipment and technology, enabling them to remain at the forefront of the industry.

As Phoenix Tube begins its 5th decade, it looks forward to a promising future, with the same commitment to the principles that have guided them for these many years.

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Meet the founder

Anthony Reale

Anthony Reale was born in Brooklyn, NY, resided in Watchung since 1977. Anthony served in the Army from 1964-1966 and the National Guard from 1966-1970. Anthony received his Bachelors of Science in Engineering from Norwich University in Vermont. Anthony’s first job out of the service was with American Can Company. In the late ’70s, Anthony worked as a plant manager for Acme Tube company. After parting ways in 1979, Anthony and Herb Gordon decided to start Phoenix Tube Company on December 6^th 1980.

Anthony ran the factory and Herb ran sales. They both complimented each other and worked very hard together in the pivotal years of Phoenix Tube. After Herb passed in 1986. Anthony spent countless evenings at the factory to make sure the company was moving in the right direction. In 1990, Anthony moved the company from NJ to Bethlehem, PA. Anthony served as president of Phoenix Tube until 2005 when he stepped down to travel and enjoy his grandkids. Although Anthony stepped down he was involved in all major decisions.

In his spare time, Anthony enjoyed collecting antique cars especially corvettes. Anthony was an art enthusiast and collector of old masters and 19th Century European paintings.

On September 11, 2016 Anthony Reale passed away.

MEET THE PRESIDENT

Andrew Reale

Andrew Reale, a Fairleigh Dickinson University Business grad of 1996, began his career at Phoenix Tube in 1992, initially working in the Inventory, Packaging & Shipping department. His knack for strategic decisions, notably the pivotal 1996 setup of a High Frequency Mill during the plant’s expansion, significantly contributed to the company’s growth. Drawing from lessons learned alongside his father, Andrew’s innovative problem-solving has been key to improving business efficiency and growth.

When not at work, he enjoys softball and coaching sports, showcasing his leadership in both professional and personal pursuits.

MEET THE CEO

David Reale

Growing up in Watchung, New Jersey, David’s strong work ethic was shaped by the dedication and discipline he learned from playing competitive tennis. He graduated with a Bachelor of Science in Communications from Monmouth University in 1996. At the young age of 15, David began working for the family business, initially taking on basic entry-level duties on the factory plant floor. Over the years, he learned the trades and skills in the plant, eventually moving into business office roles to fully understand the ins and outs of the Phoenix Tube family business from all angles.

As the CEO of a successful family business, David lives by the values his father, Anthony Reale, instilled in him and his brother Andrew: “Always stay humble and true to yourself and your employees,” and “We take pride in the fact that all of our raw material is melted and manufactured in the United States of America.”